Websites are now more than just textual information. Websites must entertain users, provide quality information, and provide a user-friendly experience. How long people stay on your website can be affected by everything, from how it looks to where your CTAs are placed. It is easy to make a website more user-friendly.
1. Listen to Your User
Ask your regular visitors what elements they would like on your page. Get input from your target audience directly to find missing elements you might not be able to see. A website’s users are often able to tell you what they don’t like. It’s your responsibility to make those comments positive and fix any flaws.
When you place users at the center of your design and contents, your website will automatically become more usable. ESPN.com invited regular visitors to provide feedback on what they thought should be added to their redesign of their homepage. They listened, included many of the elements and saw a 35% jump in revenue. The page’s design has elements that anyone landing on it would love.
2. Accelerate it
Web users expect that your website loads quickly, even on mobile devices. About half of these users expect a website that loads in less than two seconds . A website that takes longer than three seconds will be abandoned. Keep your visitors coming back to your site to determine if they are interested in doing business.
You can use several tools to test the speed of your site, including Pingo as well as Google’s Page Speed Informations. These sites also provide tips for how to speed up a site. These two simple tasks can be done to speed up your site: optimize any images and check your server’s performance.
3. Provide In-Depth Data
Your site visitors are looking for information about your product. You don’t want visitors to have to go searching for information. They might become frustrated, or even assume that you’re trying to hide something. The more detail and accessibility you can offer information about your product, the better.
Medical Guardian offers a buying guide. They realize that someone shopping for a medical device to monitor their health may be skeptical about its effectiveness. It is your loved one’s life at stake. The buying guide provides detailed information about their products and services to help customers understand the costs, certifications, and installation process.
4. Navigation made intuitive
A visitor will often use the navigation bars to guide them to their destination page when they land on a website. The navigation bar serves two purposes: it is a guide for site visitors and a way to return to their landing page.
To keep your navigation bar from becoming too heavy, limit the number you have. Test your bar by doing A/B tests . You might try different positions, tab arrangement, or even different wording. This will reveal what users like best and what works best on your site.
5. Choose the color carefully
Be sure to choose the right colors for you website. You want to achieve a balance between beauty & clarity. Not only must your color palette be relevant to your industry but also the contrast between text and background needs to be adequate so that visitors can easily read text without straining their eyes.
Check out the bold colors Van Gogh Museum uses in its website. The vivid colors used to create the background of the Van Gogh Museum’s website draw attention. Because this industry is art, sites can be more creative with the colors they use. This allows them to use colors that would not be used in a more conservative industry like banking. This combination works well in this case. The white text on the partial creamy background doesn’t work, but the rest is excellent.
6. Improve the Layout of Your Website
You should also keep in mind that many people access websites via smartphones. 80% Internet users own a smartphone. Users are spending more time accessing websites via mobile devices, especially since data costs have fallen and unlimited data is now the standard.
With this in mind, a responsive layout is crucial. Is your site responsive? Does it look good on both mobile and desktop computers? It doesn’t have to look identical. It is important that mobile users can view things without having zoom in every few seconds. This allows them to navigate through the site effortlessly.
7. CTAs to Be Watchful of
Are you putting strong calls-to-action (CTAs) in the right places on your web pages? Site visitors who register to subscribe to your newsletter or purchase your product want to know how to proceed. A strong CTA is a great way to make it easy for site visitors to sign up for your newsletter.
Square uses the CTA button to make payments processing easier. They have considered both a color which will stand out against the background, and even the wording for the CTA. This allows the user’s ability to locate the button immediately upon landing on the page.
8. Improve your Contact Page
You can lose the trust of consumers if there is no easy way for them contact you. 51% state that they think many websites do not have complete contact information. This information can be augmented if the contact is just an email.
The more options you offer users for contacting you, the better. You should consider including a toll free number, live chat and a knowledge base. These are all factors that add credibility to your web site.
Make Your Website User-Friendly
These eight factors will instantly improve the user experience of your website. However, you must continue to make improvements. Ask your customers about the tools that would be most helpful to them, and then include those tools on your site. Don’t forget that different tools are best for ecommerce sites than for blogs.
It is important to test all aspects of the site and to try to understand your audience. Your site will become more accessible to your targeted audience and lead to increased sales or new clients.