Although social media and SNS may seem similar, they are two different things. Although they may seem similar, their purposes and characteristics are very different. We will be comparing the differences between SNS and social media.
- What is the truth about social media?
With the advancement of technology, information dissemination methods have become more flexible. Anyone can now easily share information. As a way to disseminate such information, social media is often used. Although many people believe that social media and SNS are one and the same, in reality they are quite different.
Social media is a new form of media. Media is often equated with magazines or TV, but social media makes use of the Internet to distribute information between people.
Social media, in the first instance, refers to “a medium through which an individual can send or receive information.” Even though they are similar media, there is a difference. Mass media sends information “unilaterally” while social media allows for two-way communication.
SNS, on the other hand is a social network that users registered to initially. Its purpose is to allow users of the site communicate with one another. SNS can be described as a type of social media. However, its “purpose” should be noted.
- Social media for information dissemination:
The number of Youtubers and bloggers is on the rise. Some elementary school students are now aspiring to be a Youtuber, especially in recent years. These people use social media to spread information.
Although each person’s call method is unique, you can make a call about yourself and find others who can sympathize with your situation.
It can be hard to see that there are people watching TV. Social media has high-quality comments and rating buttons. This is the beauty of social media. You can instantly see if someone shares your thoughts or likes. It allows you to get closer to your followers.
- Diffusion refers to a speciality in social media:
Booms are common in all ages. Until now, television variety shows were the main catalyst for booms. But social media is becoming more important. What is the reason for this boom? It is called “diffusion,” which is another characteristic of social media.
Take Twitter for example. There are many buttons below the tweet section. One of these buttons is retweet. This allows you to retweet the tweet of someone else. The person who tweeted it can also use it. The popularity of the tweets increases as a result of this chain of retweets.
What’s SNS?
What is SNS, on the other hand? SNS stands for social network service. It is a membership-based online platform that offers various functions that encourage social connections among people. It is a social media platform that focuses on communication between people. Examples of such apps include Skype and LINE, which are both talk apps.
Social media is an open platform for interaction. SNS is a closed-loop service that allows for private exchanges.
- Different from SNS:
Many people assume that SNS and social media are one in the same. However, this is not true.
SNS stands for Social Networking Service and refers to all “services” that enable people to communicate with one another via the Internet. SNS is a place for people to communicate and send information. SNS cannot be called media.
SNS is considered a part of social media because of these reasons. Simply put, SNS is the child category of social media.
- Communication is what SNS does:
SNS, such as Instagram, Facebook, Twitter and Facebook, are platforms for communication with others such as acquaintances. They are used for the purposes of “I want people to know what I have” and “I want more friends.”
LINE is also a popular way for people to communicate with their friends in modern times. Skype is slowly becoming more popular among companies for interview purposes. This is a great opportunity to make big changes in people’s lives as well as society.
Email was the mainstay at the time that mobile phones were popular, but letters and the telephone were still the dominant medium. Even though I was far from the company I interviewed, it was essential that I went to their location. SNS has significantly altered the way that corporate interviews are conducted.
- Summary:
Before you can create a media marketing strategy that achieves the desired advertising effectiveness, it is important to identify the type and purpose of social media.