Ranking a video on YouTube is difficult, but not impossible. These tactics, each with a distinct focus, will help your YouTube videos rank higher, even if your channel is new and you have no past experience. If you want to rank YouTube videos quickly in 2024, you must optimize your videos and channels for Google search and YouTube’s recommendation algorithm. We’ll go over some useful suggestions and strategies for content creators, small company owners, and anyone who wants to share their ideas, thoughts, and insights with the world. This article will help you get your YouTube videos discovered by your target audience.
How to Plan a YouTube Video Creation Strategy?
1. Keywords:
Keywords are vital in both YouTube and Google SEO. The platform uses them to identify the video’s subject, index the information, and correlate it with user queries.
You can utilize YouTube-specific keyword research tools like Ahrefs or SEMrush, but these tools might be expensive if you only use them for YouTube research. As a result, you must understand which keywords most accurately describe your videos while also having the potential to draw more visitors to your channel.
2. Trends:
You can use Google Trends, a free tool, to find out what’s trending around a given topic. Combine “Trends” with “Similar Content” and you are almost certain to rank for your search on YouTube and possibly Google as well. If the video is good and people watch it all, your view time will increase, and you will gain a large number of subscribers.
3. Similar Content:
You can appear on YouTube’s “Recommended” list next to specific videos by creating videos on the same topic, about the same length, verbally expressing specified keywords in the video (that the comparable video also used), and using the same/similar tags. You can accomplish this by looking for famous videos from a similar creator in your niche and creating a video on the same subject in your own manner.
It’s vital to note that YouTube’s recommendation system aims to keep users on the platform by selecting content they’re likely to watch and appreciate. If your video is boring and does not hold the viewer’s attention, it is unlikely to be recommended for long.
4. YouTube Tags
Keywords rank you on Google, but tags rank YouTube videos within YouTube. Concentrate on tags relating to the keyword/phrase you want to rank for. Do not attempt to rank in more than one.
5. Write smart descriptions
The description is another vital section that must be filled out when submitting the movie. This text should be as descriptive as possible regarding the video’s content.
If the headline must be succinct, the description may be lengthier and more thorough. The description is critical to ranking for two reasons. It can be used to persuade the viewer to watch the video because its first segment appears in the search results—so try to maintain the key information at the beginning of the text.
With an appealing description, you can boost your video engagement and win points on YouTube. The description also helps the platform’s algorithm recognize the video material. As a result, you must include keywords that correspond to the issues discussed in the video. This increases your chances of ranking for certain keywords.
How to Rank YouTube Videos by Choosing a Niche?
This approach is a consistent way to rank YouTube videos and requires no prior knowledge to be effective.
- Make a list of prospective niche topics that could be a fit. A list of ten themes is a decent starting point.
- Conduct research on the topics you’ve chosen in your YouTube search.
- Refine your list by removing well-served topics and retaining those with a few relevant videos.
- Select a topic. Once you’ve streamlined your selection, go to a YouTube keyword search engine, such as Ahref’s free keyword search. Look for phrases that receive some search traffic. Higher is preferable, but expect numbers in the hundreds – this is a niche, after all.
- Create and upload a video to YouTube. Whatever the video, make sure the title, description, and keyword fields contain the search term you’ve opted to target.
Rank YouTube Videos by Targeting Trends
- Load your favorite trend-searching tool.
- Make a list of trends that are suitable for your YouTube channel.
- Search for the trend on YouTube. Take notice of whether there is much competition. If not, act fast! Creators who are among the first to capitalize on a trend have an advantage. If there are already a lot of videos, think about how yours might respond to them or offer a fresh perspective on the trend.
- Choose a topic from the remaining trends on your list. Give preference to those that appear more popular.
- Create and upload a video to YouTube. Check that the trending topic appears in the title, description, and keyword sections.
Rank YouTube Videos by Targeting Similar Content
This method aims to attract people who are already watching popular material. The goal is not to rank in YouTube searches, but rather to be the most recommended video on another popular video.
- Look through the YouTube accounts of creators who provide stuff comparable to your own.
- Watch the videos these producers have recently published. List five to ten videos that have had a lot of views or that appear to be controversial.
- After watching the chosen videos, make a list of concepts that address them. Seek out chances to elaborate on the topics covered in the video. Read the comments area as well, since it may provide insight into topics that readers would want to have discussed.
- Reduce your list to only one subject. Pay attention to subjects that react well to previously famous videos.
- Make a video and post it on YouTube. Make sure the title, description, and keyword fields contain the topic. When replying to a particular creator, don’t forget to mention their channel.
Ranking YouTube videos on Google is a strong strategy to increase visibility for your brand. Build your archive of amazing videos, and get them found on Google and YouTube.
Also Read: How to Record Programs on YouTube TV