We all know how to retarget customers. Retargeted customers have three times the likelihood of clicking on your ad. Customers who are retargeted are 70% more likely convert. Retargeting requires timing and proper attribution. The use of content is essential to build trust and raise awareness. The problem is that not everyone can create enough blog posts and articles.
Many marketing teams do a great job creating infographics. It works across many industries and for a wide range of customers.
If you are short on time and have limited resources, how do you maximize your time? What content types can you choose to concentrate your efforts? What kind of content can you concentrate on?
What is Link retargeting?
Retargeting allows marketers and website visitors to be tracked by a web pixel that is embedded on websites. This can be used to help buyers navigate the various stages of buying and convert.
Link is a retargeting method that eliminates the requirement for a tracking pixels on our site. Instead, it uses the redirect method. It effectively links the retargeting pixel to the which has been shared. This allows us to share any .
You could, for example, share a report of company A that is serving the same audience as you company. Use link retargeting and anyone clicking on the link will be added as part of your custom audience for possible ads. You can draw upon your own content or from other content and fill in those gaps to help the buyer at that stage.
How does Link Retargeting work?
Let’s examine an example of how to create a retargeting URL in order to better understand the concept.
This is an innovative marketing strategy that only a few vendors are offering. Some offer this service as part of their wider services, while some are only for affiliates.
As with all retargeting campaigns, it’s important to first consider what you want, and the means you need to do so.
- Do you wish to use banners, but also Facebook Ads.
- Do you wish to create a large single audience or segmented groups based on product/service interests?
Retarget Links allows users to create links. To share those links, they can select a campaign with which to associate that link. Anyone who clicks on this link will be added the that campaign’s audiences. This allows you to target them with specific ads.
First, create your first campaign. The campaign will have an “ad-click through” URL. This is where your targeted ads will send traffic. Add your Facebook Pixel if you’d like to use Facebook Ads.
Now, you can create shortened hyperlinks from the links dashboard. If you have the Chrome Extension installed, you can also assign these links to your chosen campaign.
People click on those links as you and others share them. As a result, your link retargeting tech fires your tracking pixels.
This user has a 12,814 person audience.
It is important that you remember that a campaign must be created before you can make links. However, you do not have to activate the campaign nor create ads for it. You can create an audience by building it now, and then later run ads to this audience. You can even change your campaign name and redirect URL.
These are the ads which I will show to all who click my links
Because you have the option to share links in different ways and can choose whether or not you want to use your own content, there are many possibilities for link retargeting. Just a few will suffice to get you started.
Link Retargeting to Fill Content Gaps
First, as I already said, content can be taken from trusted sources to add depth and cover topics you aren’t familiar with.
While chatbots and artificial intelligence are both hot topics, I haven’t explored or written anything about them. I might create content for my audience. Then, I will use link retargeting and gauge interest to capture that audience.
Although someone may be following me on Twitter, that doesn’t automatically mean they are part a targeted audience for Facebook ads. You can target your Page followers but link-retargeting can help you reach your other social audiences. These are just a few of the many audiences that I can reach when other share posts or links.
Segmentation through Link Retargeting
A second use for link targeting that I love is helping to segment my audience.
I currently have around 15,000 email subscriptions. These subscribers have joined me through newsletter subscriptions. Although I might be capable of determining which segment of my audience are interested in blogging, I might not know the details of what they want to learn about blogging.
By sending an email with several articles on different aspects blogging, I can use the link retargeting feature to create different audiences according to who clicks which. My blog planner may be purchased by people who clicked on basic How To guides. Paid masterminds could be purchased by people who clicked through to more sophisticated articles. I can then target ads accordingly.
All this can be achieved with link-retargeting technology. It is worth considering how link retargeting technology might be beneficial to your organization, and more specifically, how it might complement existing content curation efforts.