Content Marketing

You can see it in Google Trends. Blogs, such the article content to provide a lot of traffic type, interest-based and other attracting traffic to the content, such the type of induction rich, video content, such the type to strengthen branding use, many there are a variety of content marketing.

Content marketing is a method of marketing that generates high-quality content for targeted users and promotes fanning.

• What’s Content Marketing?

Content marketing is a strategy marketing concept that emphasizes the creation and communication of relevant, valuable, and consistent content. It is designed to draw prospects and establish relationships.

Content marketing has the unique characteristic of generating long-term profits by encouraging fanning rather than temporary profits.

Content marketing does not require specific media like blogs or videos. Not all content is acceptable. However, it is important to remember that “appropriate, valued, and consistent content” is a description of what is acceptable. Content marketing is about creating content that is valuable, relevant, consistent, and useful for well-defined prospects. The entire process of creating and delivering content is called Content Marketing.

• Content marketing types:

Content marketing can be done in many ways.

• Questionnaire content:

Questionnaire content is content that summarizes market research results and questionnaire responses. You can make unique content from the information you get from the questionnaire survey by adding your views to the survey data.

• Column content

Column content refers to article content that uses blogs and other similar tools. This content is useful and provides the answers to users’ questions. It attracts customers.

• E-mail newsletter:

Companies regularly send out e-mail newsletters that contain information that informs customers about new products and events.

• White Paper:

White papers can be downloaded in PDF format and printed out to be read. If users are still interested in the subject, but not yet ready to take action, they can submit their personal information during the download process.

• Content marketing flow

Combining content marketing with your buying cycle is the best way to gain a comprehensive picture of it.

A “purchase cycle” refers to a set of steps that allow prospects to get to know you and your business. They then make a purchase, are satisfied with the product, become repeat customers, and so on.

This purchasing cycle will be followed by content marketing. It is, in particular, as follows.

• 6 stages in the purchasing cycle:
• Awareness:

Public awareness of your company, product or service

• Interest:

Are you interested in learning more about our products and services?

• Consider:

Consider the purchase of goods or services.

• Purchase:

Buy a product/service and become a new customer

• Repeat:

Repeat purchase or continuous use are possible if you are satisfied with the product/service.

• Advocacy:

Become a fan and spread the word to your friends and colleagues.

Content marketing is the creation of high-quality content at an optimal time using the best tools for each stage of the purchasing cycle. This allows you to seamlessly link to the sale and increase profits.

• The difference between content marketing and content SEO:

Commonly confused with content marketing is “content SEO”.

These are the differences.

• Content Marketing:

Search engines like Google, Twitter, and video media such YouTube are all examples of search engines.

• Content SEO:

Only search engine (Google, Yahoo!, Bing, etc.)

This means that content SEO can only be used to improve search engine results, but content marketing is applicable to all media. Content marketing can be applied to all media in the world.

It can also be organized as follows.

• Content marketing: Online and offline
• Search engine only. Content SEO: Online

Although content marketing is often considered part of web marketing it isn’t limited to that. Content marketing is a part of all offline marketing strategies.

Seminars, exhibitions, briefings, presentations, pamphlets, magazines, etc.

• Content marketing benefits:

These are the advantages of content marketing over traditional web advertising:

• Start without advertising costs:

E-mail newsletters and owned media blogs are also options. In-house production can be started with minimal human costs. It is not difficult to introduce the product at first.

• No restrictions are placed on the posting period (operation period)

You can set the posting period and timing of transmission as you wish. This allows you to measure the effect and not be restricted by time or cost, like with Web advertising.

• Content can be accumulated and made into an asset

Web advertising ceases after the posting period ends, but the content remains their property. This expertise can be a benefit if you manage and create content within your company.

• Summary:

As conventional push-type marketing’s effects diminish, content marketing is now mainstream.

It takes time and money to understand the needs of users, improve content quality and make the changes visible.

To achieve success, you need to have a long-term view. It is about building content that users value one by one.