SEO FOR BEGINNERS: Learn SEO at home
What is SEO?
Search engine optimization (SEO) is a crucial component of online success since it increases online exposure and drives organic traffic. Having a solid SEO plan is essential for small business owners, eCommerce store owners, website owners, bloggers, and webmasters alike in today’s digital market, where competition is hard. So as a beginners here is how you can learn SEO at home.
In this guide to SEO for beginners and how to learn at home, you will get to know:
- What exactly is SEO and why is it important?
- Keyword research & keyword targeting
- On-page SEO optimization
- Link-building and content marketing
- Technical SEO
- Tracking and measuring SEO results
By the end of this article, you will have a strong knowledge on the significance of SEO, its influence on search engine traffic and online exposure, and the expertise required for establishing a successful SEO plan.
What exactly is SEO and why is it important?
Search engine optimization (SEO) is a set of approaches for boosting a website’s ranking in search engine results, and it is a subset of Internet or Web marketing. The fundamental goal of SEO is to achieve higher search engine rankings, which results in a larger target audience. It makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Importance of SEO:
- Improves User Experience
- Ongoing marketing strategy.
- Essential for search engine visibility.
- Assists you to reach your entire target audience.
- Provides Promotion Around the Clock
- Boosts credibility
- Boosts organic discovery and high-quality website traffic.
- Free marketing tool.
Now, Let’s get into the actual SEO tactics and strategies that will help you to generate more traffic from search engines.
Keyword research & keyword targeting
Firstly deciding on the search terms (often referred to as “keywords”) for which you want your website to be ranked on search engines like Google is really important.
Sounds quite simple, right?
Unfortunately, it is not that simple to do. When deciding which keywords to target on your website, there are a few important variables to consider:
Search Volume – The first thing to evaluate is how many individuals are searching for a particular keyword. The greater the number of people searching for a keyword, the larger the audience you aim to reach. In contrast, if no one is searching for a keyword, there will be no audience to find your content by searching.
Relevance – Google ranks content based on relevancy. This is where the idea of search intent comes into play. If your content satisfies the needs of searchers, it will rank for that keyword. The content you provide must also be the finest available resource for the research. Why, after all, would Google give your material a higher ranking if it offers less worth than other data that is already available online?
Competition – Similar to any other business project, SEO requires you to weigh the risks and chances of success. Understanding the relative competitiveness (and chance to rank) for particular terms is important for SEO.
You can produce more keyword ideas using phrase match and exact match keywords using keyword research and SEO tools depending on the concepts you’ve already generated. Among the most popular ones are:
On-page SEO optimization
As a beginner to learn SEO you need to know on page SEO optimization. Once you’ve created your keyword list, the next step is to include your chosen keywords into the content of your website. Each page on your website should target a core phrase as well as a “basket” of associated terms.
On-page SEO comprises optimizing your headlines, HTML elements (title, meta, and header), and images in addition to posting relevant, high-quality content. It also entails ensuring that your website has a high level of competence, authority, and trustworthiness.
But there’s more to optimizing these than simply adding keywords. A few tips to keep in mind while writing your title tags:
- Titles should be about 55-60 characters long
- Words like HOW, WHY, WHAT, and WHERE must be used—these help people understand what they will find on the page
- Also use words like BEST, REVIEW, and ULTIMATE to encourage users to click
- Write unique titles for each page
- Keep your content simple
Link-building and content marketing
The way you organize your website and link between pages can have an impact on how different content on your site ranks in the results of searches. Thus link building plays vital roles in SEO.
As beginners you need to know the purpose of link building for search engine optimization (SEO) is to increase the number of high-quality inbound links to a webpage in order to improve ranking.
Because Google’s algorithm is still heavily based on links, having a number of high-quality links to your site is obviously crucial in driving search traffic: you can do all the on-page and technical SEO you want, but if you have no links to your website, you won’t appear up in search results listings.
Technical SEO is concerned with ensuring that your site can be crawled and indexed. Your site will struggle to rank if search engines cannot crawl or index it.
Tracking and measuring SEO results
Now that you’re learning SEO as beginners and putting it to practice, it’s time to track your results.
But how do you go about measuring SEO success? It’s as simple as tracking a few key metrics regularly.
The best way to measure organic traffic is using Google Analytics (GA).
Organic leads & sales (Conversion rate)
Obviously the primary way to measure your SEO results should be actual leads, sales, revenue and profit.
Average Session Duration and Bounce Rate
Average session duration measures the time between two clicks: the first click that brought a user to your page and the second click that takes them elsewhere.
Bounce rate describes how many people came to one page on your site and left immediately after.
SEO can be done to make affiliate marketing a success here is how.