How To Make Money on Twitch: The Ultimate Guide

Twitch is famous livestreaming network where viewers may watch their favorite content creators play video games or make other sorts of entertainment, such as ASMR sounds or “just chatting” videos.

Building an audience through Twitch streaming is a promising path to success when it comes to making money online. The more people who watch your livestreams, the more money you can make. Some streamers earn hundreds of dollars per month by monetizing their Twitch feeds.

Donations, retail sales, brand deals, subscriptions, and Twitch bits—a virtual currency that viewers use to cheer on streamers—are all methods for Twitch streamers to make money. Of course, making money on Twitch takes time and work, just like any other entrepreneurial enterprise.

Why use Twitch to make money?

Twitch isn’t the only online site where people may make money. Advertisement revenue, channel memberships, product sales, subscription fees, and fan support are all ways to make money on YouTube. Similarly, TikTok allows you to earn money by sponsoring brands, partnering with influencers, selling items, receiving Creator Fund rewards, and referring friends to the TikTok Rewards referral program.

So, what distinguishes Twitch? The kind of material that viewers identify with Twitch and rival YouTube is the primary distinction between the two services.

Twitch is regarded as the center for livestreaming, or the live broadcasting of video material, including games, over the internet. Twitch is regarded as the entertainment of the future; it receives content from 7 million unique streamers each month and has an average of 31 million daily visitors.

What is the potential income on Twitch?

Twitch pays content producers every 15 days once they begin to earn money from streaming—as long as their account balance is above $100. Alternatively, Twitch streams aren’t paid until they reach a $100 threshold.

The number of viewers who regularly watch your livestreams has a significant impact on how much money you can generate on Twitch. Your revenue will increase with the size of your audience.

A streamer with 5-10 average viewers per stream can earn an average of $50-$200 per month. A streamer with 50 average viewers per stream can earn up to $750 per month.

Recurring income for well-known Twitch streamers can reach the hundreds of thousands of dollars per month. You just need to put in some effort if you want to make money streaming.

Where to begin?

In order to start you’ll need a Twitch account, some equipment, and streaming software.

A Twitch account: Visit or download the Twitch Mobile app on your smartphone to create a Twitch account. A Twitch streamer can be anyone 13 years of age or older.

Twitch equipment: Ascertain that you possess the necessary gear: a decent gaming computer or console, a webcam, and a premium microphone headset are the essentials. That is pretty much all you need to get started.

Streaming software: For sharing their material on Twitch, creators require broadcasting software. Some of the typical software choices are: OBS Project, Streamlabs Desktop, XSplit, Twitch Studio etc.

A Twitch career: Similar to those who create material on YouTube, most Twitch streamers use the platform as a hobby. While it can generate revenue, it takes a bit of luck and a lot of work to become a Twitch millionaire.

Ways to make money on Twitch

Although it is possible to earn money on Twitch, success is not instantaneous. Remember that it may take some time for your Twitch channel to gain popularity if you’re just starting out. Consistently go live and broadcast well-liked games that your audience wants to see will help you launch your channel.

Here are the primary ways to make money on Twitch. Build your audience and progress from streamer to affiliate, and then to partner.


Although you can’t yet set up subscription tiers as a beginner, you may still accept donations from viewers of your video feeds. This option can be configured by a third-party business. Set up a donate button on your account through PayPal, or use a service like Streamlabs to set up a tip page and start getting extra money through tips and donations on your Twitch channel.


Many Twitch streamers use sponsorships to sell products from specialized businesses, much like the Instagram model. There are several ways to pay for these, including a one-time fee or a portion of the campaign’s sales.

Companies may pay you (or give you free things) to get their products in front of your viewers if you have a large enough audience. Computer, controller, hardware, software, gaming chair, and energy drink firms provide some of the best sponsorship and affiliate opportunities.


Subscriptions (often known as “subs”) allow your fans to support you on a regular basis while receiving special benefits such as access to personalized emotes, subscriber badges, and ad-free streaming.Subscriptions represent the majority of income for many Twitch streamers. Twitch has three subscription tiers, priced at $4.00, $9.99, and $24.99. Subscribe to a specific streamer, and Twitch distributes the recurring monthly fee money 50/50 with the broadcaster.

Merchandise sales: 

There is also the option for larger broadcasters to sell items directly. Once you’ve built up a small but devoted fan base, consider launching an online store to promote and sell customized gear on your Twitch channel.

Affiliate links: 

Twitch is a great fit for affiliate networks, especially in the video game and technology industries. Twitch provides a one-of-a-kind interactive opportunity to sell things through affiliate links: a streamer can actively request feedback, both positive and negative, from his audience while he streams. Many electronic products, such as gaming headphones or computer components, can be reviewed and organically promoted as part of the stream, with a link to the product inserted into the live chat.

Twitch bits: 

These are Twitch’s premium emoticons. These may be purchased with real money but “tipped” to streamers in the online chat that runs alongside each live stream. Each Bit tipped to a streamer is worth $0.01, thus a hundred of them pouring through the conversation are worth $1.

Ad revenue: 

Advertisements show on any Twitch stream, but only affiliates and partners can monetize it. Ad breaks can last anywhere from 30 seconds to three minutes. The more people who watch the ad, the more money you make.


How to build your Twitch audience?

The following pointers can assist you in growing your community—and your audience:

Be trustworthy – Stream on a regular basis so that people know where and when to find you.

Interact with your audience – Make a relationship with them to entice them to return for more.

Obtain feedback – Ask your viewers and subscribers what material they appreciate (and dislike) and make changes as needed.

Stream the appropriate games – The competition is severe among Valorant and League of Legends players, for example. Begin by broadcasting less competitive games to increase your audience before moving on to more popular titles.


If you’ve always wanted to make money streaming, joining Twitch is a great place to start. You don’t have to be one of the greatest players of all time to monetize your content—but setting goals helps. Once you’ve built up a Twitch audience and you’re making a steady income, you may consider branching out so you can bring in even more from your platform.


Also Read: Twitch Subscriptions and How They Work

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