53% marketers feel they have too many things to do and not enough time. marketers must create content that both search engines and readers enjoy and that has specific ROIs. Google search engines can ease the tension.
Google search operator are special characters/commands which help you increase your search capability beyond regular search. These may also be called “advanced operations” and are useful to perform a multitude of tasks, such as SEO audits e content research. They make marketing more efficient by increasing productivity. They can help you see the work of your competitors and give you better ideas.
Here’s a blog that will demonstrate 12 Google advanced search options to outplay the competition.
1. Check out these Featured Competitors
All marketers want to be featured in high-traffic websites. Google search engines can be used to locate more content by competitors.
The following are the three main reasons should be used:
- You will find more sites that are open to guest posters in your sector.
- You can save time searching online for sites that will publish your content.
- You will find sites linking to your competitors and make them rank well in Google.
How do you search for these sites? Here, the exact match operator and the minus sign operator are very useful. Search “‘name of my competitor’ is” -mycompetitorswebsite.com and Google will show where your competitors have author bios apart from the ones on their website.
Take Julia McCoy Is” -expresswriters.com
The results include many sites Julia mentioned on, but not expresswriters.com.
Jason Quey (co-founder of GrowthRamp.io) shared another way operators can find guest post opportunities.
“Here are some tips that my intern shared. For guest posting opportunities, look for the website of the competitor blog’s content marketing manager. You can find out the author of the blog by searching “FNAME LNAME” and “author.” This will give you a list for sites to target
You can also exclude competitor websites and sites that appear on sites you’re not interested from from your results by using “-” operator.
Here is an example. Then add the sites that are relevant to your query, and a minus sign. Like, “Julia Mccoy is” -expresswriters -amazon.com -anyotherirrelevantsite.com:
Notice how the Amazon result is gone from the image.
Now you can get the results that matter most to you–where Julia McCoy was published.
Next, you will be able to open each link and view the required quality content to be published on that site.
2. Site: To Get Better Writers
Writers have become more important as companies continue to report success with their content market efforts. 53% believe that their content-marketing approach has been moderately profitable. 21% described it as moderately successful. 20% called it very successful. Only 4% said that their content marketing has been very effective. Only 2% said their content marketing was not successful.
98% say that their content-marketing efforts have been successful.
You will need good writers to capture the content Marketing‘s relevance. They can be found using search operator commands. An easy way to find them is to simply search a website for the subject you need, and then see who the writers are.
This will allow you to outsmart the competition by finding the best writer in your area. I could find someone who writes about red grape for my website.
I can do a search on the internet for ” red Wine”on Health. Harvard.edu
Let’s say that I click through the initial result. Does red wine really have any heart-health benefits?
Julie Corliss is the person who wrote the post. Naturally, it’s time to find out who she really is. I then search her name in Google. Here’s what I found:
I learned that she is a physician writer. Her LinkedIn profile also states that she’s a freelance journalist in medicine. Voila! She has written about red grapes for a major publication within the health industry. It is fair to say that her experience in my subject area is valid.
But sometimes it is not so easy. Other than a freelancer, the writer could have been anybody. Julie, as an example, could be a medical doctor who shares her expertise only in health publications and has no interest or desire to write freelance.
In that case, I would have to look at other results in the ‘site:health.harvard.edu “red wine results page. And I did. But, I didn’t see any other writer. What’s next? I’ll search another website for a health publication and keep looking until I find an experienced writer.
Do you think it should be so stressful to find writers? Great writers are essential if you want to keep prospects engaged in your content.
Writers are crucial for any content marketing success. You want to do your best to find great writers. Great places to start are the biggest magazines in your industry.
If you see any writer in these publications or blogs it is because they are excellent writers. The selection of material for these publications will not be made by substandard writers.
3. Is Your Content Missing? Use “Site”, “-“, & “Intitle :”
What could be your competition doing differently? Let’s suppose Buzzsumo.com, for example.
You already know that they write a lot on content marketing. But you want to see other topics they write without having to go through their site, which can be very time-consuming. A combination of site (site) and intitle operators (intitle:), can help you.
Search site:buzzsumo.com and enter title:content-marketing. This will bring up all topics buzzsumo.com have to say about other than content
Social media marketing is also known as social media market world, email marketing or influencer and all other topics on the website, except content marketing. This lets you see which topics are being written by your competitors and allows you to compare them with the ones that you know.
4. Search for the best content from your competitor using “Site”, “”, and” Intitle strong>
Let’s imagine that your competitor creates a lot. Their style is something you admire and they seem to have a large following. You might be outranked for many of your keywords.
To create content on a certain topic, you might want to read what the competitor has written. This search command operator is useful for three things: site, exact match, and in title.
Let’s say contentmarketinginstitute.com is the competitor in question, and you want to see what they’ve published on the keyword infographics. You’ll need to search site:contentmarketinginstitute.com in title:”info-graphics”
You’re telling Google this way to make sure Google finds all posts on the site with infographics.
And, most importantly, Google always places their best content on the first page. With this search you can find the best posts Content Marketing Institute’s written on infographics as well the various angles they’ve used.
5. Use “Filetype: to search for specific file types Your Competitors publish
Perhaps you are developing a content marketing strategy. You plan to write ebooks. But, you don’t know which subjects are worth sharing and which should be free for everyone.
A ebook that is tagged will generate leads for your funnel . You might get less leads if you leave it unaddressed, but it could drive more search traffic to your website and more shares. But it is essential to do this correctly. Not all topics can be gated. Others are so valuable that you would miss out on the opportunity to generate leads if your topic was not gated.
The smart thing to do is look at the way a successful competitor deals with this situation. What ebook (PDF), topics has the company gated? Which ones did they leave open?
This will allow you to use two search operators: site: and file type operators.
You can view the topics they’ve added to ungated PDFs. Your most successful competitors often have some of their best marketers on the team. You might also consider ungating specific topics.
To understand the needs of their audience, these marketers frequently run thorough tests. Imitating these marketers in this area is a smart move.
6. Use “+”, to see the simultaneous writings of two competitors on two topics
Many people search multiple keywords simultaneously in order to find similarity or learn how things work together. They might have published content about these keywords.
They’re likely ranking for them already. To get ahead of your competitors for these keywords, you will need to create better content than what they are using. This will help you win at Google’s ranking games. In order to understand how SEO and marketing interact, it is possible to search simultaneously for content marketing and SEO. These terms are used by over 800 people every single month.
A keyword research tool is a great way to check which websites rank for a particular keyword. Google is faster. You can search for SEO + content marketing.
This will help you locate the sites that have written about SEO+content marketing and what they have written.
7. You can outsmart your competition with “..”
What if your list posts on a given topic were visible to you? Maybe you are writing a listicle article and want confirmation that your topic and list number is not the same as those of your competitors.
Let’s imagine that you are writing X best dinner recipe , but don’t want other people to publish the titles or list number they have previously published. You would want to ensure that your competition doesn’t publish the 17 best recipes they have published.
The “..” Operator can prove useful here. It can help you find listicle postings that are related to a specific topic. For example, type dinner recipes in search and you will find other lists that are well ranked on the same topic.
You can see all of the numbers that your competition has created on this topic. You can avoid doing the same so that you are unique for Google as well.
8. Use * Operators for a Memorable Experience
Sometimes you find a post by your competitor in your social media timeline. However, because you’re so busy, you don’t have the time or ability to pause to read it.
You like the idea, but now you want it to be improved so that you can make something great for your company. But you have trouble remembering what you saw. Two words, however, are what you can recall.
You can use the wildcard represented as an asterisk (*).. It tells Google what to search for in your search query. Let’s imagine you’re trying memory for a post Furniture Arrangements ideas for small living rooms. You keep forgetting three words: Decoration Ideas.
You might find it by searching Furniture arrangement ideas *.
Google will now show all posts that match your keyword.
9. The “Related” Operator allows you to locate similar sites to your main competitors
Use the “related operator” to locate your competition. Just add related before your competitor’s domain to get a page that lists other competitors within your field. A social listening tool could be used to accomplish this. This is a faster method to search.
Google shows you all sites that are relevant to your business. It is faster than going through another platform.
10. Does a Competitor Have Any Comments About Your Brand?
If your competitor mentions something negative about you on their website, it is important to get the details. They might have said something and you didn’t know about it. It could be that your brand mentioning tools missed it.
You need to be aware of what competitors have to say about your company. SpyFu would like to see if Ahrefs had mentioned them before in the body of any posts.
SpyFu can search website:ahrefs.com using text:”Spyfu
Google shows SpyFu the content pages that contain SpyFu.
These tips will not encourage you to copy other people or backstabbing them. They will help you make more informed decisions, even if you are working in the exact same industry as your competitors.
These commands are useful for quickly finding valuable information. You can examine the ideas of your competition and adjust them to make them work for you. To stand out among the crowd, you always need to be different. It’s also good to know what works the best. These search commands make it easy to create a new tool or strategy for you business.
Do you use Google Search Operators in your marketing strategies? In the comments, tell me how you use Google search engines in your marketing strategy. the latest research offers more information on scaling such a strategy with your company.